NEU is an independent company providing innovative products and solutions to water
quality issue in a wide variety of Industrial, Municipal, Mining, Oil&Gas, Geothermal, and
Environmental applications. We provide a total service concept on agreed outcomes with
“customer satisfaction, industry standard guidance and regulatory compliance” as the end

Our vision is to be the premier chemical company focused on best-in-class technology,
cutting-edge innovation and exceptional customer service all standing in the support of our
never-ending commitment to provide superior returns for our company and employees.

Our mission is to provide quality products and services to our customers that add value to
their businesses. We will constantly strive to develop and deliver innovative solutions that
meet or exceed our customers’ needs.

Growing customer interest in sustainable development is driven by both increased consumer demand for responsible business management and additional regulatory requirements. We are uniquely positioned to help customers improve their environmental performance, with nearly all of our offerings providing social benefits such as:
• Cleaner natural resources,
• Improved freshwater availability is driven by reduction, recycling and reuse of water in production and other processes,
• Reductions in greenhouse gases resulting from energy efficiency improvements,
• Reduced solid waste generation and hazardous materials exposure.

Our company’s foundation is built on values; they represent the standard of conduct that will guide our actions; they represent a commitment to our employees, customers & suppliers and to the communities in which we operate. They clearly communicate what the world can expect of us and what we expect of ourselves.
Integrity — We will conduct ourselves with the highest standards of ethics and honesty, and the willingness to meet our commitments.
Safety — We will protect our people, our customers, the environment, and the communities in which we operate.
People — We are committed to encouraging the development of our people and to appropriately rewarding their performance.
Innovation — We will encourage innovation, support the entrepreneurial spirit and embrace change.
Teamwork — We will work together effectively, actively sharing our knowledge and resources throughout the world.